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‘Meeting high fashion and streetwear’. Collaboration in 2018 can be summarized in this one sentence. Ralph Lauren and Pallas marked an unprecedented milestone in the history of collaboration, Rimowa and Off-White showcased collaboration items as the best examples, and Burberry and Gosha Rubchinskiy with a collection that illuminates the current address in the brand's history. attracted a lot of attention. On the other hand, 2018 was also a year in which the annual collaboration collections produced a bountiful harvest. Supreme and Comme des Garçons and Junya Watanabe continued new experiments with the North Face. In addition, 'Thunderbolt Project BY Fragment Pokemon' by Hiroshi Fujiwara, a collaborator with the up-and-coming brand Union Los Angeles, which re-illuminated Jordan, also drew attention in terms of character rediscovery. We have compiled 10 representative collaborations that allow you to check the trends of 2018 at a glance.


Top 2018 Top Fashion Brands


1. Pallas X Polo Ralph Lauren


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 top fashion brands


The 'love letter' of the founders of Pallas, which shows respect for Ralph Lauren, touched our hearts. Pallas led a wide range of customers to the store with 36 products that were completed by following the memories of childhood. As evidenced by the saying, “It’s not the end goal to do extraordinary collaborations,” Pallas reimagined Ralph Lauren’s heritage with a little spice. The result is a fresh and witty design, such as the meeting of two logos with different grains, a polo bear riding a skateboard, patchwork and embroidery. Thanks to the two, the thirst from the collection of repeatedly printing logos and graphic prints under the name of ‘collaboration’ was quenched at once.


2. Matthew M. Williams x Nike


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Matthew Williams of 1017 Alyx 9SM teamed up with Nike in 2018 to expand his futuristic style. The collaborative collection, completed by studying human motion, heat, and sweat under the theme of ‘future training uniforms,’ didn’t look like it was from 2018. At the same time, the collaborative collection puts some emphasis on this year's trend, where all kinds of techwear are strong. A performance that only Matthew Williams can perform. Asking about the current address of sportswear, he picked his Nike collection as this year's collaboration.


3. Fragment Design X Pokemon ‘Thunderbolt Project’


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 top fashion brands


Hiroshi Fujiwara's collaboration with 'Hipfest' and Thunderbolt Project BY Fragment Pokemon unveiled at Tokyo Fashion Week. Pikachu, Raichu, Mew, and Poké Ball, etc. <Pokémon> graphics with a fragment design signature lightning logo added to the gray Pokémon dolls were introduced. The dark Pokémon that went through Fujiwara's hands stimulated memories and purchase desires at the same time. The material of Pokemon itself stimulated nostalgia, and the character's transformation with charisma in the shadow version, not just cute, exudes a 'cool' vibe. Fashion lovers' hearts were struck by lightning at the encounter between Pikachu lightning and fragment design lightning.


4. Supreme X Comme des Garçons Shirt


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Been dating for 6 years. Supreme and Comme des Garçons Shirts have released their sixth collaborative collection. Among the most popular brands that dominate this era, there is no one who did not hold the hand of Supreme. Among the colorful Supreme collaborations, the most popular is the annual Comme des Garçons shirt collaboration. The sixth collaboration between the two brands, as always, is a wonderful blend of three elements: fashion, art and skating. This year, the Nike Air Force 1 and CdG knit sweater were hot topics. The ongoing partnership between the two brands, which has been going on since 2012, is as deeply symbolic as its long history. It is evidence that street brand Supreme is moving closer and closer into the luxury fashion world, and that the distance is narrowing with each passing year. Beautiful design, popularity, and symbolic meaning. In every way, the Supreme x Comme des Garçons shirt collaboration is rewriting every moment of a major moment in fashion history.


5. Junya Watanabe Man X The North Face


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Junya Watanabe and The North Face have been collaborating steadily over the past few years. Their 2018 collaboration received an even hotter response as a collaboration with the UK-based outdoor wear brand Carimore. The ‘rucksack jacket’, released over a total of two seasons, showed what a true ‘hybrid’ is by combining a functional jacket and a lightweight backpack into one. Next, Junya Watanabe's North Face 'Dolomite Sleeping Bag Padding' literally combined a padded jacket and a camping sleeping bag to create another all-time hybrid clothing. Editors are eagerly waiting to see what their next collaboration will be like.

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